The goal
What we found
Your website gives four different review counts, and none of them agree
What it costs: When a trade site contradicts itself on a number a customer can check, they stop believing the rest of the page too, including your licence and insurance claims.
The fix: Pick the true number, put it in one place, and have every page pull from it so it can never drift again.
Roughly 600 auto-written pages, including service pages for uninhabited islands, are sitting on top of your best ranking
What it costs: Your best asset, a #2 ranking on the term that matters most, is sitting on a foundation Google's own policy describes as spam.
The fix: Delete the spun pages. Keep your three genuinely good ones, Pinjarra, South Yunderup and Baldivis, and use them as the template to rebuild properly.
Your list of 60 service areas has no clickable links on it
What it costs: The entire location layer of your site has no internal links pointing at it. That's close to the worst possible state for a page to be found and trusted in.
The fix: Once the spun pages are cleared out, make this page actually link to your real suburb pages.
A 2017 version of your website is still live, publishing a dead email address
What it costs: Anyone who finds the old site and emails that address is writing to a mailbox the business hasn't used in nine years, and the enquiry never arrives.
The fix: Redirect the old Weebly site to your real one, or take it down.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris